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Once a decision has been made
to sell a house, you will need an experienced, professional real-estate
agent to ensure that the sale is executed quickly and profitably.
To assist you with this goal, I will do the following:
1. Meet you and get to know you,
and offer loyalty to you in every aspect of selling your property
2. Review your property
3. Review tax and special assessment information, loan information,
utility costs, history of the property, etc.
4. Put together a detailed report which will include the following:
• My marketing program to sell your
home to prospective buyers and other REALTORS®
• Information about my company
• Recommendations regarding price
and terms
• Current financing information
• An estimate of selling costs
5. Prepare the actual paperwork to present your home to the market
6. Guidance in preparing the property to show it to its greatest
advantage
7. To market your home I will:
• Contact other REALTORS® with pending
prospective buyers
• Submit detailed facts, highlighting
your property's best features, to other area brokers, sales associates,
and serious
prospective buyers
• Report your property to the Multiple
Listing Service immediately, which will expose your property to
all REALTORS®
within the MLS system.
• Place a large "for sale" sign in
your yard to attract "drive-by" prospects.
• Call local Real Estate offices
to give them advance information
• Present your property at our sales
meetings
• Advertise locally (this or like
properties)
• Prepare an attractive feature sheet
to highlight the benefits and amenities of your property
• Contact neighbors for potential
buyers (with your permission)
• Send direct mail listing announcements
to surrounding communities and neighborhoods (with your permission)
• If appropriate, hold your open
house
• Follow up enthusiastically after
open house to all people who have shown interest
• Distribute feature sheets to my
"top-agent list”
• Prepare financing packages of possible
ways for buyers to buy your home
8. Communicate regularly with you during the marketing of your property
via:
• Monthly marketing reports
• Weekly showing reports
• Notification (in advance when possible)
of any request to show your house
• Provide you with a written copy
of any documents you may sign
• Assist you through the entire closing
process
9. In showing your house I will:
• Consider all serious prospective
buyers, screen and qualify them in advance (when possible) and counsel
them in
every available financial
alternative
• Carefully follow-up with anyone
who previews your house
10. Present all purchase agreements made on your home
11. Counsel you on all offers and negotiate the best possible price
for you
12. Negotiate and follow through with the completion of all major
contingencies
13. Make certain that loans are processed promptly
14. Follow up on closing procedures and title processing
15. Close and deliver your net proceeds
16. Assist you in finding a new home
17. Contact a cooperating broker, if you are moving to a new area,
coordinating the sale here with the buying of your new
home there
My pledge of quality:
The sale of your home will be my primary responsibility, supported
by my entire organization. I will work for you full-time as your
professional sales associate to sell your house for the highest
possible price, in the least amount of time, and using my expertise
to make this a smooth and pleasant transaction.
I don't just want to list your home -- I aim to sell at the best
possible price!
Audrey J. Hutton
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